CLIENT

Precision Components

BRAND

The Forge

EMPHASIS

Designed with an emphasis on movement,
I took inspiration from the shape of a blacksmith's anvil, while including path, focus, and balance.

THE TRIBE

This was my first brand and design assignment for a subscription-based website; a company whose soul purpose was to provide an engaging community for goal-oriented people. When I began sketching, I wanted to make my lines swoosh with movement and flow but also keep an outside idea of symmetry. 

SYMBOLISM

Path + focus + balance + community

DELIVERABLES

Branding + logo marks + website

BRANDING

BRANDING
BRANDING
BRANDING

Movement + Action + Achievement

LOGO MARKS

  • It’s an understanding that this brand is a journey; there’ an entrance and an exit. Notice the intersection with four paths. Where does your journey begin? Where does it end? Which path will you go down?

  • The logo and branding communicates the overall mission and message of the company.

  • Through a somewhat symmetrical shape, there’s an understanding of stability and structure within the brand.

  • The separate ascender off the upper-left side of the “F” represents the individual and how they strengthen the community. Without the individual, there can be no community, and without the ascender, only a void remains.

WEBSITE